1. Define a problem
Final Project ”Happy Meal Toy” Design Brief
Client: McDonald’s Restaurant Chain
Target Consumer: Children 3-7 years old
Designer: Marvin Mason
Problem Statement: McDonald’s has recently acquired the film rights to all Universal Picture films. The first film project that they are going to use in the Happy Meal is based on the film “Despicable Me.”
Design Statement: Design a Happy Meal Product Line based on the Universal Film “Despicable Me”. The toy should reflect the theme of the film.
Constraints:
Client: McDonald’s Restaurant Chain
Target Consumer: Children 3-7 years old
Designer: Marvin Mason
Problem Statement: McDonald’s has recently acquired the film rights to all Universal Picture films. The first film project that they are going to use in the Happy Meal is based on the film “Despicable Me.”
Design Statement: Design a Happy Meal Product Line based on the Universal Film “Despicable Me”. The toy should reflect the theme of the film.
Constraints:
- The toy must reflect the theme of the film.
- The toy must be made up of at least 5 parts.
- The toy must be able to do something related to the film (i.e., ride, fly, etc.).
- The toy must have an additional feature that functions as an accessory.
- The toy may not exceed 3” x 3” x 5”.
- The toy must comply with U.S. Consumer Safety Commissions child safety regulations.
2. Generate concepts
Existing Products - They work with them on the development of the UK, European and Global toys. The Happy Meal advertising is managed by Leo Burnett and The Marketing Store manage all the in-store point of sale.
Logo Usage - you can't use logos freely
Safety Regulations - choking hazards. if there are lights on the toys they need to be aware of those because flashing lights can cause seizures. They need labels on there so that you know that small parts that can be disconnected can get lost and mostly likely can not be replaced. They also need to know that they are not responsible for any for any parts or items that may be lost stolen broken or damaged.
Logo Usage - you can't use logos freely
Safety Regulations - choking hazards. if there are lights on the toys they need to be aware of those because flashing lights can cause seizures. They need labels on there so that you know that small parts that can be disconnected can get lost and mostly likely can not be replaced. They also need to know that they are not responsible for any for any parts or items that may be lost stolen broken or damaged.
3. Develop a solution
4. construct and test prototype
5. evaluate solution
I would like to change how he look. I didn't get to finish his face and change his skin color or add his ear. I would make the parts more accurately proportioned, instead of just trying to throw them together. I would have made them more though out. I started out with Monisha but then i ended up having to do it on my own because she kind of just gave up on the whole project/class. The project was a little bit more complex than it though it would be.